Why is this guide a must-have?
Creating effective campaigns goes beyond creativity – it involves strategy, timing, and understanding how to capture the attention of the right audience. And sharing knowledge about this is something I believe in and encourage .
I'm Aline Hasse , an advertising professional responsible for strategy and new business at MEMO . I've worked with various brands to build campaigns that not only perform well but also make sense for the market and for people. For the first time, I'm organizing insights, methods, and learnings that are part of my daily work, bringing them all together in an accessible and practical resource.
This is exclusive material, never before shared , designed for those who want to think outside the box and structure more strategic, creative, and efficient campaigns. If you work in marketing, communications, or want to take your brand to the next level, this guide is a way for us to exchange ideas and evolve together .
Download now and explore new ways to build campaigns that truly make a difference in the digital and offline marketplaces.
Benefits of the Guide
Concheta Feliciano
Sales and Marketing Director of
SVP Worldwide (Singer and PFAFF)
"Since 2020, MEMO has been our strategic partner, helping to strengthen our market presence with creativity, efficiency, and impeccable execution. Singer's 170th-anniversary campaign was a milestone, accurately translating our legacy to a younger, more connected audience. What sets MEMO apart is its adaptability, strategic vision, and deep understanding of the dynamics of major global brands."
Ricardo Campo
Former Innovation Coordinator
from Raízen
"MEMO knows how to transform complex themes into engaging and strategic narratives. In the innovation ecosystem, where startups and large corporations intersect, the agency has managed to position our projects clearly and impactfully. Combining creativity and a keen eye on trends, they have always delivered innovative and results-oriented campaigns."
Gabriela Dianin
Seed Brand Communications Coordinator at Syngenta
"Working with MEMO means having a true strategic partner. From the beginning of the partnership, the team has demonstrated seniority, innovative vision, and a high capacity for delivery. Their solution-oriented approach, aligned with industry trends, makes MEMO go beyond execution and truly contribute to business objectives."
