our cases
After many years crafting MEMOrable campaigns, content, brands, and strategies for our clients, check out some highlights below and enjoy!
Singer
Stitching a new era of performance and engagement
For the sewing machine giant, MEMO has been developing a series of campaigns for over 5 years. From institutional campaigns to performance-driven activations aligned with retail calendars like Black Friday, Mother’s Day, and Christmas, plus KVs for key product launches.
The result? A significant boost in online sales and record-breaking social media engagement.
Royal Face
Expressing the beauty in everyone
MEMO led the new positioning for Brazil’s largest network of facial and body aesthetic clinics. "Express Your Beauty" celebrates individuality and self-esteem, launched with a campaign starring Flávia Alessandra, Royal Face’s partner, reaching over 10 million people and driving a 30% increase in procedure inquiries.
Beyond campaigns, all Royal Face social media content is crafted by MEMO, bringing the "Express Your Beauty" concept to life.
Follow and stay tuned @royalfaceoficial.
Peça Rara Brechó
Circular fashion for everyone
With the positioning "It’s for everyone," MEMO helped Peça Rara establish itself as Brazil’s leading second-hand brand. Owning World Second Hand Day, August 25th, was the cherry on top. In 2024, we created a campaign using fake-out-of-home (FOOH ) technology that surpassed 4.5 million views. This buzz sparked a “treasure hunt” in stores on a Saturday, resulting in a record-breaking revenue of over R$1.4 million in a single day.
L'Oréal
Creativity at scale for the world’s biggest beauty brands
Through a creative credit model, MEMO is L'Oréal’s strategic partner, producing thousands of assets for L'Oréal Paris, Garnier, Maybelline, Niely, and Colorama. The outcome is faster, more creative communication that’s always on trend.
Shell
MEMOrable experiences connecting the brand with its customers
MEMO conceived and executed over 40 simultaneous activations at Shell stations across Brazil, transforming Shell’s relationship with its consumers. From exclusive movie sessions for gas station attendants to the “Collectible Legends” promotion that made Scuderia Ferrari miniatures a national craze, selling out in just two weeks.
